Volunteers for Outdoor Colorado Launches 'Faces of VOC’ Marketing Campaign to Inspire Coloradans to Care for State’s Natural Resources

Alex Schupp • June 8, 2016

Share this article

Volunteers for Outdoor Colorado Launches 'Faces of VOC’ Marketing Campaign to Inspire Coloradans to Care for State’s Natural Resources

The statewide nonprofit, Volunteers for Outdoor Colorado (VOC), recently announced the launch of a new marketing campaign with an important public service announcement that will be featured in 2017. 

The campaign, called "Faces of VOC", will engage local business owners, athletes, elected officials, community leaders, and celebrities to help generate excitement about the importance of caring for Colorado’s outdoors. Former Colorado Senator, Mark Udall; world-renowned rock climbers, Tommy Caldwell and Paige Claassen; television star of The Bachelor 2016 , Ben Higgins; and president of Colorado College, Jill Tiefenthaler, are just a handful of the VOC “faces” who will volunteer on a VOC outdoor stewardship volunteer project this summer – as a way to inspire others to do the same.

The Faces of VOC campaign will run across VOC’s various marketing platforms next year.

“VOC believes that everyone can play a part in caring for Colorado, and our outdoor volunteer projects make it fun and easy,” said Ann Baker Easley, VOC’s executive director. “Colorado depends on volunteers to help offset the impact of increasing usage due to our growing population, as well as natural disasters that affect our spectacular wild places. It is our hope that these ‘famous faces’ will inspire action and reinvigorate Coloradans from all walks of life to give back to the public lands, trails, parks, and peaks that we value so much.”

VOC’s volunteer opportunities offer something for everyone, including families and youth, corporate employees, young professionals, community groups and schools, outdoor recreationalists, and backcountry enthusiasts. To add to the volunteer experience, many projects include free camping and meals. No experience or training is ever needed to participate. Those interested in volunteering can browse and register for projects at voc.org/volunteer.

Recent Posts

July 16, 2026
Agriculture has always been a part of who I am. As an eighth-generation rancher, I was raised with a deep respect for the land, livestock, and the responsibility that comes with both. From an early age, I learned that taking care of the land is just as important as the work we put into it, and that connection has shaped the path I am choosing for my future. After graduating, I will be attending Otero College, where I plan to pursue degrees in Soil and Crop Science along with Agriculture Business (Agribusiness). I chose these areas of study because I want to better understand both the land and the business side of agriculture. Soil and crop science will allow me to focus on improving soil health, increasing productivity, and managing natural resources responsibly. Agribusiness will give me the tools to make sound financial and management decisions that are necessary to run a successful operation. My passion for these fields comes from growing up in agriculture and seeing firsthand how everything is connected. Healthy soil leads to better crops and forage, which directly impact livestock and the success of an operation. I have learned that caring for the land is not just about today—it is about ensuring that future generations have the same opportunities. Whether it is through conservation practices, responsible grazing, or improving soil health, I want to be part of protecting and strengthening agriculture while continuing to produce food. In addition to my background at home, my involvement in 4-H, FFA, and conservation-related work has strengthened my connection to both agriculture and nature. Through these experiences, I have learned the importance of leadership, education, and sharing knowledge with others. I have also had the opportunity to work on soil moisture monitoring projects and participate in conservation efforts, which have further encouraged me to pursue a career that blends agriculture with environmental stewardship. Receiving this scholarship is an incredible opportunity that will help me continue working toward my goals. It not only provides financial support but also reinforces that the path I have chosen is meaningful. This support will allow me to focus more on my education and gaining the knowledge and skills I need to succeed without as much financial stress. In the future, my goal is to own and operate my own ranch. I want to build an operation that reflects strong business practices and a deep respect for the land. I also hope to work in a field such as natural resources or conservation, where I can continue to apply what I have learned and give back to the agriculture community. I am grateful for the support this scholarship provides. It is not only an investment in my education, but also in my future and the future of agriculture.
June 29, 2026
My name is Michaela Perez...
June 17, 2026
Hi! My name is Sawyer DeFrancesco...
May 26, 2026
My name is Jakob Ducklow
May 21, 2026
Step Off the Beaten Path and Onto Unique, Meaningful Projects with VOC
By Alex Welch May 21, 2026
Beyond the Harvest: The Role of Community Gardens and Volunteers in Building Sustainable Food Resilience