Volunteers for Outdoor Colorado Launches 'Faces of VOC’ Marketing Campaign to Inspire Coloradans to Care for State’s Natural Resources

Alex Schupp • June 8, 2016

Volunteers for Outdoor Colorado Launches 'Faces of VOC’ Marketing Campaign to Inspire Coloradans to Care for State’s Natural Resources

The statewide nonprofit, Volunteers for Outdoor Colorado (VOC), recently announced the launch of a new marketing campaign with an important public service announcement that will be featured in 2017. 

The campaign, called "Faces of VOC", will engage local business owners, athletes, elected officials, community leaders, and celebrities to help generate excitement about the importance of caring for Colorado’s outdoors. Former Colorado Senator, Mark Udall; world-renowned rock climbers, Tommy Caldwell and Paige Claassen; television star of The Bachelor 2016, Ben Higgins; and president of Colorado College, Jill Tiefenthaler, are just a handful of the VOC “faces” who will volunteer on a VOC outdoor stewardship volunteer project this summer – as a way to inspire others to do the same.

The Faces of VOC campaign will run across VOC’s various marketing platforms next year.

“VOC believes that everyone can play a part in caring for Colorado, and our outdoor volunteer projects make it fun and easy,” said Ann Baker Easley, VOC’s executive director. “Colorado depends on volunteers to help offset the impact of increasing usage due to our growing population, as well as natural disasters that affect our spectacular wild places. It is our hope that these ‘famous faces’ will inspire action and reinvigorate Coloradans from all walks of life to give back to the public lands, trails, parks, and peaks that we value so much.”

VOC’s volunteer opportunities offer something for everyone, including families and youth, corporate employees, young professionals, community groups and schools, outdoor recreationalists, and backcountry enthusiasts. To add to the volunteer experience, many projects include free camping and meals. No experience or training is ever needed to participate. Those interested in volunteering can browse and register for projects at voc.org/volunteer.
May 1, 2025
Hello! My name is Lydia Meakins,
April 24, 2025
Hello! My name is Oliver Smock,
April 17, 2025
Hello! My name is Lucia Keller-Otto,
April 2, 2025
Cairn Participants Conduct a Site Visit and Learn What It Means To Be a Crew Leader
March 3, 2025
Cairn Participants Learn Winter Skills at Caribou Ranch
February 6, 2025
Exploring Career Pathways with Cairn Students
October 17, 2024
Cairn's October Environmental Stewardship Events
October 3, 2024
September 2024
More Posts