Volunteers for Outdoor Colorado Launches 'Faces of VOC’ Marketing Campaign to Inspire Coloradans to Care for State’s Natural Resources
Alex Schupp • June 8, 2016
Volunteers for Outdoor Colorado Launches 'Faces of VOC’ Marketing Campaign to Inspire Coloradans to Care for State’s Natural Resources
The statewide nonprofit, Volunteers for Outdoor Colorado (VOC), recently announced the launch of a new marketing campaign with an important public service announcement that will be featured in 2017.
The campaign, called "Faces of VOC", will engage local business owners, athletes, elected officials, community leaders, and celebrities to help generate excitement about the importance of caring for Colorado’s outdoors. Former Colorado Senator, Mark Udall; world-renowned rock climbers, Tommy Caldwell and Paige Claassen; television star of The Bachelor 2016, Ben Higgins; and president of Colorado College, Jill Tiefenthaler, are just a handful of the VOC “faces” who will volunteer on a VOC outdoor stewardship volunteer project this summer – as a way to inspire others to do the same.
The Faces of VOC campaign will run across VOC’s various marketing platforms next year.
“VOC believes that everyone can play a part in caring for Colorado, and our outdoor volunteer projects make it fun and easy,” said Ann Baker Easley, VOC’s executive director. “Colorado depends on volunteers to help offset the impact of increasing usage due to our growing population, as well as natural disasters that affect our spectacular wild places. It is our hope that these ‘famous faces’ will inspire action and reinvigorate Coloradans from all walks of life to give back to the public lands, trails, parks, and peaks that we value so much.”
VOC’s volunteer opportunities offer something for everyone, including families and youth, corporate employees, young professionals, community groups and schools, outdoor recreationalists, and backcountry enthusiasts. To add to the volunteer experience, many projects include free camping and meals. No experience or training is ever needed to participate. Those interested in volunteering can browse and register for projects at voc.org/volunteer.
Grossman Scholar Kace reflects on their path in conservation biology and how VOC’s scholarship is helping them pursue hands-on research and fieldwork at CSU.
After three meaningful decades, Volunteers for Outdoor Colorado (VOC) will be saying goodbye to our longtime home at the Dos Chappell Bathhouse in Denver's beloved Washington Park. In the early 1990s, VOC signed a 30-year lease with the City of Denver to transform the historic bathhouse in Washington Park into a headquarters that could support our growing mission. With generous support from our community, we launched a capital campaign and raised $700,000 to complete the initial renovations, which were finalized in 1996. Altogether, including the original renovations, VOC has invested more than $1 million in improvements and ongoing maintenance, creating a space that is enjoyed by our staff, volunteers, and the broader Washington Park community. In 2000, the building was renamed in honor of Dos Chappell, VOC’s former Executive Director (1988–1999), whose vision and leadership left a lasting legacy on our organization and Colorado’s outdoor stewardship movement. This space has been more than just an office—it’s been a gathering place, a launchpad for thousands of volunteers, and a visible symbol of our commitment to caring for Colorado.
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