VOC Receives Donation after Sportswear Company Poses in Hanging Lake
Alex Schupp • June 16, 2017
VOC Receives Donation after Sportswear Company Poses in Hanging Lake
We appreciate the donation, not the action. If you want to help Hanging Lake, give today at voc.org/supportVOC or plan to register for our Hanging Lake Trail Restoration project on Sept. 9-10... oh, and stay off the log!
Holly Morrison, KRDO, Glenwood Springs - A sportswear company based out of Brazil issued an apology on Thursday after an Instagram photo of its models standing in Hanging Lake received major backlash.
Liquido Active posted the photo of their commercial filming on Wednesday but have since deleted it after the massive amounts of negative feedback.
The photo shows a photographer wading in the water, taking pictures of models sitting on the famous log that runs across the top of the water.
A well-known Instagram account that bashes people who disrespect nature in Colorado even took a shot at Liquido Active.
The company posted an apology
on social media on Thursday stating in part, "We have learned a hard, painful lesson to research our photo shoot destination spots."
Liquido Active also said that it has made donations to Colorado Parks and Wildlife and Volunteer for Outdoor Colorado. However, Hanging Lake is under the jurisdiction of White River National Forest, not CPW.
It is being reported that the Forest Service has launched an investigation.
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After three meaningful decades, Volunteers for Outdoor Colorado (VOC) will be saying goodbye to our longtime home at the Dos Chappell Bathhouse in Denver's beloved Washington Park. In the early 1990s, VOC signed a 30-year lease with the City of Denver to transform the historic bathhouse in Washington Park into a headquarters that could support our growing mission. With generous support from our community, we launched a capital campaign and raised $700,000 to complete the initial renovations, which were finalized in 1996. Altogether, including the original renovations, VOC has invested more than $1 million in improvements and ongoing maintenance, creating a space that is enjoyed by our staff, volunteers, and the broader Washington Park community. In 2000, the building was renamed in honor of Dos Chappell, VOC’s former Executive Director (1988–1999), whose vision and leadership left a lasting legacy on our organization and Colorado’s outdoor stewardship movement. This space has been more than just an office—it’s been a gathering place, a launchpad for thousands of volunteers, and a visible symbol of our commitment to caring for Colorado.
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